Blog

May 25, 2020
Analyzing the state of subscription e-commerce

The trend of subscription services has been strong for years, and it continues to be one of the fastest growing categories of e-commerce. Shopify, as a leading platform for e-comm businesses to launch on, doesn’t natively support subscription services, and so requires a secondary app. One of the most popular apps for this purpose is […]

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May 22, 2020
Shopify Reunite: What's it mean for your business?

 Shopify is one of the largest e-commerce platforms in the world, ostensibly one of the best-positioned companies to compete with Amazon. While their annual conference, Shopify Unite, was cancelled this year due to COVID-19, they instead held an abbreviated webstream version called Reunite, which they used as an opportunity to announce new products that can […]

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May 20, 2020
Small businesses can set up an in-profile storefront on Facebook and Instagram

Facebook Shops is a new feature from the global social network which launches May 20 and could help small businesses continue to make progress in their pivot or growth online in the wake of COVID-19. It is free for businesses to set up a Facebook Shop, which turns their business profile pages into digital storefronts, […]

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May 20, 2020
Here's what we look for when we audit a site so you can check yours yourself.

At Empower Ideas, we regularly run audits for prospective clients to help them understand how they can improve the experience of their website and thereby increase conversion. But we also recognize that many more people view the idea of a live audit with us like going to the dentist and being upsold on new treatments […]

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May 12, 2020
8 web design trends in 2020

Each year, our team works on dozens of different websites, but in order to be successful, we study hundreds more. As a result, we are very engaged with the most current trends. Additionally, we understand when a design isn’t a trend, and instead is just a one-off website. Now that we’re nearly halfway through the […]

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May 5, 2020
7 Ideas to Grow Your Blog Readership

One of the most frequent conversations we have with clients is around increasing content. Our clients understand that Google rewards relevant and fresh content so we often recommend a blog. But, we caution, consistency in contributing to it will be important if you have any hope of gaining readership and having it benefit your business. […]

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April 27, 2020
Six Components of a Cohesive Digital Marketing Strategy

Companies need a strong digital presence to be successful in 2020. As attention slowly turns to how to reopen the economy and what the short-term and mid-term “new normal” might look like, the importance of a cohesive digital marketing strategy becomes essential.   A cohesive digital marketing strategy considers every component of your digital presence […]

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April 20, 2020
Should you replace your website with a simple landing page?

Over the last few weeks, our team has been working on several User Experience audits and an interesting trend has emerged. We’ve noticed that sites have plenty of information—the importance of quality relevant content has clearly gotten out. But there’s a distinct lack of action steps. We’ve noticed that there seems to be limited thought […]

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April 14, 2020
How to increase sales by sending the right message to the right person at the right time

With the proper website tracking in place, you can monitor who is visiting your site, then leverage that data to power your personalized marketing. As an example, you could: Send a coupon code 30 minutes after a customer views a product, but doesn’t actually buy it. Trigger a targeted follow-up email series after the same […]

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April 8, 2020
"Big COVID-19 Sale!" and other things you shouldn't say when marketing during a pandemic

Over the last few weeks in this blog, we’ve taken a look at the reasons and benefits to continue marketing during the pandemic. If you decide to move forward with that idea, then the question will quickly become whether or how you should change your marketing message. In today’s newsletter, we’ll examine the content of […]

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Let's create a strategy to grow your online brand.

We offer complimentary one-on-one strategy calls. No hard sales pitch and no obligation to buy. Just a half hour conversation about your business where we will discuss your pain points and consider how we can help your business overcome those challenges, increase conversions, and thrive.
Empower Ideas is a digital marketing agency focused on building custom websites and e-commerce stores. We also offer branding development, logo design, growth marketing services, and more.

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New York City:
276 5th Ave, Suite 704-3006, New York, NY 10001

Minneapolis:
957 Summit Ave, South Saint Paul, MN 55075

(920) 412-7265