September 15, 2020
The Rise of "No-Code"

Traditionally, there are a couple of ways of building new websites, but they typically go from simplistic fill-in-the-blank templates on one end of the spectrum to advanced design-then-development workflows at the other, with very little in between. In fairness, there are two significant “in-between” options; one is a website builder from a company like Squarespace […]

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August 26, 2020
Email marketing has a higher ROI than Facebook ads. Here's how to get started with it.

When considering your company’s holistic digital marketing strategy, email needs to be at the top of the list. One of email’s key roles within this strategy is that of lead nurturing, or the act of turning prospective customers into paying customers. Nurture emails are done through a process of education, awareness, and relationship building. According […]

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August 18, 2020
Leverage Site Tracking to Supercharge Personalized Marketing

Site tracking is like real-time analytics on steroids that react to visitors on your site and what they are doing while there. Here’s a few examples of powerful ways to leverage site tracking: Send a coupon code 30 minutes after a contact views a product page or adds an item to cart without checking out […]

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August 11, 2020
Case Study: How We Helped Improve Smiling Rocks' E-Commerce Website

The Client: Smiling Rocks Smiling Rocks is a direct-to-consumer social good company that sells beautiful lab-grown diamonds and donates 10% of each purchase to charity. Buyers can even choose which industries their charitable contributions support. Smiling Rocks reports that lab-grown diamonds are 100% identical to mined diamonds in terms of physical, chemical, and optical composition; […]

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August 4, 2020
Crafting Effective Calls to Action

We recently considered best practices to increase the effectiveness of landing pages, and one of those suggestions was to have action-oriented CTAs. Defaults like “Click Here,” “Sign Up,” and “Submit” simply don’t cut it anymore. An effective CTA should illustrate exactly what will happen when the button is pushed and why someone should push that […]

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July 21, 2020
4 best practices to increase conversion from your landing page

We’ve talked about the importance of landing pages and how they fit into a holistic marketing strategy for your website. Let’s say you’ve taken our advice and set up a landing page. But you’ve noticed it hasn’t done its job; you haven’t conversions significantly increase, particularly from that source. If that describes your situation, then […]

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July 14, 2020
The Business Case for SEO

It seems like everyone you talk to has a different opinion on Search Engine Optimization (SEO) and a different experience with whether it’s worth the effort at all. “Experts” have competing views on which strategies work and how every new update to Google’s algorithm will send your site back to Square 1. With all this […]

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July 6, 2020
The Guide to a Good Homepage

What is the role of a homepage, and what makes one an effective entry point into a company? Well, the short answer is that the homepage’s goal is to offer a solution to a problem in a way that engages a potential customer while introducing the brand. Many homepages miss the mark by running into […]

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June 29, 2020
Measuring the Results of User Experience

There are few things more exciting to agency teams like ours than launching a brand new website. After weeks or months of designing, developing, and creating content for the shiny new site, it’s finally live for the world to see and interact with. But how do we know that our interface works? How can we […]

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June 24, 2020
5 automations to improve your online ad performance in 10 minutes

Paid online ads remain one of the most effective methods to increasing website traffic. But in order to achieve a positive return on that ad spend investment, it’s often necessary to spend countless hours twiddling with exact settings for creative, audience, and other ad minutiae. It’s likely you know that all too well if you […]

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Let's create a strategy to grow your online brand.

We offer complimentary one-on-one strategy calls. No hard sales pitch and no obligation to buy. Just a half hour conversation about your business where we will discuss your pain points and consider how we can help your business overcome those challenges, increase conversions, and thrive.
Empower Ideas is a digital marketing agency focused on building custom websites and e-commerce stores from a holistic perspective. We also offer online ad management, search engine optimization, content creation, and conversion rate optimization.

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957 Summit Ave, South Saint Paul, MN 55075

(920) 412-7265