July 6, 2020
The Guide to a Good Homepage

What is the role of a homepage, and what makes one an effective entry point into a company? Well, the short answer is that the homepage’s goal is to offer a solution to a problem in a way that engages a potential customer while introducing the brand. Many homepages miss the mark by running into […]

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June 29, 2020
Measuring the Results of User Experience

There are few things more exciting to agency teams like ours than launching a brand new website. After weeks or months of designing, developing, and creating content for the shiny new site, it’s finally live for the world to see and interact with. But how do we know that our interface works? How can we […]

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June 24, 2020
5 automations to improve your online ad performance in 10 minutes

Paid online ads remain one of the most effective methods to increasing website traffic. But in order to achieve a positive return on that ad spend investment, it’s often necessary to spend countless hours twiddling with exact settings for creative, audience, and other ad minutiae. It’s likely you know that all too well if you […]

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June 16, 2020
Have traffic but no results? Try Conversion Rate Optimization!

Have you heard the "Conversion Rate Optimization" buzzword that's been thrown around lately? You may have heard it if you’ve researched website improvements or read other industry newsletters. In this article, we’ll examine what CRO actually is, how your site can benefit, and how you can get started with it at no cost. What is Conversion […]

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June 15, 2020
Sell your Shopify products on Walmart Marketplace

Shopify and Walmart have announced a new partnership that allows businesses who host their stores on Shopify to sell their products on Walmart Marketplace at no charge for Shopify sellers. Walmart Marketplace reportedly reaches 120 million monthly visitors, making this partnership a potentially huge opportunity for Shopify sellers. The Walmart integration will be set up […]

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June 11, 2020
Using a customized theme vs. building from scratch

We've created websites for companies big and small. One of the first fundamental questions of design on any new project is whether to customize an existing theme or to build the site from scratch. What's that mean, and what's the difference? Building from scratch Building a site from scratch means that it is custom designed […]

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June 3, 2020
Do you use automations on your email service provider?

Do you use a dedicated Email Service Provider and, if so, do you have automations set up that are designed to nurture and convert your prospects as well as encourage re-purchasing from your returning customers? If you’re lost with that question, that’s ok. There’s a lot to break down there. In future articles, we’ll dive […]

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May 25, 2020
Analyzing the state of subscription e-commerce

The trend of subscription services has been strong for years, and it continues to be one of the fastest growing categories of e-commerce. Shopify, as a leading platform for e-comm businesses to launch on, doesn’t natively support subscription services, and so requires a secondary app. One of the most popular apps for this purpose is […]

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May 22, 2020
Shopify Reunite: What's it mean for your business?

 Shopify is one of the largest e-commerce platforms in the world, ostensibly one of the best-positioned companies to compete with Amazon. While their annual conference, Shopify Unite, was cancelled this year due to COVID-19, they instead held an abbreviated webstream version called Reunite, which they used as an opportunity to announce new products that can […]

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May 20, 2020
Small businesses can set up an in-profile storefront on Facebook and Instagram

Facebook Shops is a new feature from the global social network which launches May 20 and could help small businesses continue to make progress in their pivot or growth online in the wake of COVID-19. It is free for businesses to set up a Facebook Shop, which turns their business profile pages into digital storefronts, […]

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We offer complimentary one-on-one strategy calls. No hard sales pitch and no obligation to buy. Just a half hour conversation about your business where we will discuss your pain points and consider how we can help your business overcome those challenges, increase conversions, and thrive.
Empower Ideas is a digital marketing agency focused on building custom websites and e-commerce stores from a holistic perspective. We also offer online ad management, search engine optimization, content creation, and conversion rate optimization.

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