Blog

March 17, 2020
Be the rock in the time of crisis.

As the COVID-19 outbreak increases in intensity, we extend our best wishes to you to stay safe and healthy. COVID-19 presents an unprecedented disruption to the economy as workers around the world practice social distancing and working from home. We’ve seen online services like Slack and Zoom skyrocket in value as employees adjust to remote […]

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March 2, 2020
Let's talk about privacy in 2020.

Privacy is an increasingly hot topic for an ever-more-connected world. We’ve seen both legislators and consumers become more vigilant around protecting their personal data. Even if sales of personal data are not your core business, this new focus on the topic could very well affect your company, and it is increasingly an area that an […]

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November 19, 2019
E-Commerce Platforms: Shopify vs. BigCommerce

When it comes to building your e-commerce store, an early significant decision is which platform to build with. This pivotal question could significantly affect just about everything about your store, from how quickly it can be developed to how much you pay in processing fees. Two of the biggest names in e-commerce platforms are Shopify […]

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October 22, 2019
What's a "discovery" and why do agencies always seem to require them to make a website?

If you've looked into hiring an agency for a web project recently, they've probably tried to sell you a "discovery;" in fact, they may have even required it as a condition for working with them. At Empower Ideas, we refer to ours as a "context briefing." But what is a discovery and why is this […]

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October 17, 2019
"Whatever happened to the light bulb?"

This is a story of evolution. In today's blog post, we'll consider the legacy light bulb in the Empower Ideas logo of the last decade, and how it's more recently evolved into a heart, in order to represent the brand for the next decade. From there, we'll zoom out and explore the lessons from this example that can apply to your own brand.

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October 5, 2019
Why choose Empower Ideas over other agencies?

The world of advertising agencies can seem extreme, as there seems to be a nearly infinite supply of them. So as you vet Empower Ideas and compare us with other agencies on your shortlist, what are the key advantages of choosing to partner with us? 1. We love you! Look, it's right there in our […]

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July 23, 2019
Website Hierarchies Make Visitors Happier

If your website has more content than you can comfortably fit on a half dozen pages, it's time to consider a more formal hierarchy, which will make your site easier to navigate.

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July 1, 2019
Can Shopify Compete with Amazon?

Shopify is making a significant push into e-commerce at Amazon's expense, and Wall Street is taking notice.

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December 13, 2018
Case Study: Designing a Modern and Effective Single-Page Website

Empower Ideas created an effective single-page site in 2018. The style was in vogue a couple of years ago, but can still work great if done correctly.

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Let's create a strategy to grow your online brand.

We offer complimentary one-on-one strategy calls. No hard sales pitch and no obligation to buy. Just a half hour conversation about your business where we will discuss your pain points and consider how we can help your business overcome those challenges, increase conversions, and thrive.
Empower Ideas is a digital marketing agency focused on building custom websites and e-commerce stores from a holistic perspective. We also offer online ad management, search engine optimization, content creation, and conversion rate optimization.

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New York City:
276 5th Ave, Suite 704-3006, New York, NY 10001

Minneapolis:
957 Summit Ave, South Saint Paul, MN 55075

(920) 412-7265