Marketing

Once your site or store is live to the world, it's time to make sure the world can see it.

An old proverb asks, "If a tree falls in the woods and no one is there to hear it, does it actually make a sound?" If your site is live but no one is visiting or buying, then does it really matter?

There are two active methods of procuring traffic to your site: organic and paid. Organic marketing includes most methods of online marketing where there is no payment to the platform, such as unboosted Facebook posts or search engine optimization. On the other hand, paid traffic is acquired through ads. There is a third method of traffic procurement which happens to be passive rather than active: content creation. Significant and regular site updates can eventually help to encourage other sites to link to your own, though this can take some time. 

It is best practice not to pick a single strategy but rather to consider your website goals holistically. It may make sense to mix one or more

Our Process

Our engagement begins with a setup phase, which is key to the project's success. During this phase, we will be performing one-time activities that establish a solid baseline for success moving forward. For organic projects, these activities center around finding and making on-page optimizations, such as meta titles and descriptions, CSS structure, open graph sharing images, and other key components. For paid media retainers, the setup phase is the vital period during which we prepare ads and set up your account, create landing pages, define conversion events, and architect your funnel.

Over time, we'll continue to monitor and optimize these areas of your website to ensure continued performance. However, it's important to take the time to understand, construct, and optimize thoroughly at the beginning of the project to ensure a positive return on your marketing investment.

At this point in the project, we begin executing on our primary goals, which may include paid ads, SEO, blog copywriting, or anything else in your statement of work.

As we move forward, you can monitor our progress and success from your client portal 24/7. With most projects, we also offer a regular cadence of live meetings, where we'll walk through the most recent results and break down what they mean, as well as be available to answer any questions that you have around the project.

How We Can Help

  • tracking installation
  • tag management
  • analytics auditing
  • segment building and audience tracking
  • funnel building and tracking
  • data analysis and action recommendations

  • advertising strategy
  • social advertising
  • search advertising
  • performance tracking
  • keyword analysis
  • data analysis and action recommendations

  • Search Engine Optimization
  • social media profile building
  • social media content creation and posting
  • Local Search Engine Optimization and directory listings
  • Google My Business

  • landing page design and development
  • copywriting
  • marketing email creation and management
  • blogging

Insights From Our Blog

The Guide to a Good Homepage
What is the role of a homepage, and what makes one an effective entry point into a company? Well, the short answer is that the homepage’s goal is to offer a solution to a problem in a way that engages a potential customer while introducing the brand. Many homepages miss
Read more.
5 automations to improve your online ad performance in 10 minutes
Paid online ads remain one of the most effective methods to increasing website traffic. But in order to achieve a positive return on that ad spend investment, it’s often necessary to spend countless hours twiddling with exact settings for creative, audience, and other ad minutiae. It’s likely you know that
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Do you use automations on your email service provider?
Do you use a dedicated Email Service Provider and, if so, do you have automations set up that are designed to nurture and convert your prospects as well as encourage re-purchasing from your returning customers? If you’re lost with that question, that’s ok. There’s a lot to break down there.
Read more.

Let's create a strategy to grow your online brand.

We offer complimentary one-on-one strategy calls. No hard sales pitch and no obligation to buy. Just a half hour conversation about your business where we will discuss your pain points and consider how we can help your business overcome those challenges, increase conversions, and thrive.
Empower Ideas is a digital marketing agency focused on building custom websites and e-commerce stores from a holistic perspective. We also offer online ad management, search engine optimization, content creation, and conversion rate optimization.

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Get in Touch

New York City:
276 5th Ave, Suite 704-3006, New York, NY 10001

Minneapolis:
957 Summit Ave, South Saint Paul, MN 55075

(920) 412-7265