Marketing

Your site is never really complete as it continues to live, breath, and grow. Marketing efforts support your site's continued success.

While building the site, it's far too easy to look to the launch as a sort of finish line, a marker of completion. That's true, to an extent--the daily heavy lifting may indeed come to a close. But a static and un-updated website is unlikely to be successful in the long term. Our marketing retainers help ensure that your site continues to prosper.

  • advertising strategy
  • social advertising
  • search advertising
  • performance tracking
  • keyword analysis
  • data analysis and action recommendations

  • landing page design and development
  • copywriting
  • marketing email creation and management

Our Process

Each marketing process is unique and the exact plan we recommend depends on your company's personalized needs in addition to preferences around specific platforms or keywords. Our strategizing for any new marketing engagement involves significant research around your industry within the world of online advertising. We seek to understand platforms, keywords, competitiveness, and key performance indicators. With all of these parameters in mind, we'll make a recommendation that takes into account your advertising budget.

We believe that advertising without analytics is pointless because there is no direct quantitative measure of success. If your site isn't already set up with an analytics platform, that's where we begin. We most typically use Google Analytics or Adobe Analytics, but we're equally happy in any platform of your choice. Once your analytics implementation is up and running, we can create more refined tracking measures, including link-based tracking, audiences and segments, goal funnels, and much more. In short, we want to ensure that any business question can be answered confidently and accurately with quantitative data.

Beyond configuring analytics, we also offer audits of existing analytics accounts to ensure that they adhere to best practices. Finally, we offer training on self-serve analytics as well as ongoing interactive touch-bases where we present hypotheses, data analyses, and recommendations to you on a regular basis. Our goal is to both empower you and support you.

It's easy to decide to run ads, but what should they say? It's even harder if the platform is visual, such as Instagram. We have you covered with copywriting, image and video editing, and whatever you need to ensure that your advertisement's engagement is high. We can even create custom landing pages for each campaign, allowing you to precisely tailor your message and track individual engagement right down to the link.

Insights

Facebook Shops
Small businesses can set up an in-profile storefront on Facebook and Instagram
Facebook Shops is a new feature from the global social network which launches May 20 and could help small businesses continue to make progress in their pivot or growth online in the wake of COVID-19. It is free for businesses to set up a Facebook Shop, which turns their business
Read more.
7 Ideas to Grow Your Blog Readership
One of the most frequent conversations we have with clients is around increasing content. Our clients understand that Google rewards relevant and fresh content so we often recommend a blog. But, we caution, consistency in contributing to it will be important if you have any hope of gaining readership and
Read more.
Six Components of a Cohesive Digital Marketing Strategy
Companies need a strong digital presence to be successful in 2020. As attention slowly turns to how to reopen the economy and what the short-term and mid-term “new normal” might look like, the importance of a cohesive digital marketing strategy becomes essential.   A cohesive digital marketing strategy considers every
Read more.

Let's create a strategy to grow your online brand.

We offer complimentary one-on-one strategy calls. No hard sales pitch and no obligation to buy. Just a half hour conversation about your business where we will discuss your pain points and consider how we can help your business overcome those challenges, increase conversions, and thrive.
Empower Ideas is a digital marketing agency focused on building custom websites and e-commerce stores. We also offer branding development, logo design, growth marketing services, and more.

Get in Touch

New York City:
276 5th Ave, Suite 704-3006, New York, NY 10001

Minneapolis:
957 Summit Ave, South Saint Paul, MN 55075

(920) 412-7265