Marketing

Once your site or store is live to the world, it's time to make sure the world can see it.

An old proverb asks, "If a tree falls in the woods and no one is there to hear it, does it actually make a sound?" If your site is live but no one is visiting or buying, then does it really matter?

There are two active methods of procuring traffic to your site: organic and paid. Organic marketing includes most methods of online marketing where there is no payment to the platform, such as unboosted Facebook posts or search engine optimization. On the other hand, paid traffic is acquired through ads. There is a third method of traffic procurement which happens to be passive rather than active: content creation. Significant and regular site updates can eventually help to encourage other sites to link to your own, though this can take some time. 

It is best practice not to pick a single strategy but rather to consider your website goals holistically. It may make sense to mix one or more

Our Process

Our engagement begins with a setup phase, which is key to the project's success. During this phase, we will be performing one-time activities that establish a solid baseline for success moving forward. For organic projects, these activities center around finding and making on-page optimizations, such as meta titles and descriptions, CSS structure, open graph sharing images, and other key components. For paid media retainers, the setup phase is the vital period during which we prepare ads and set up your account, create landing pages, define conversion events, and architect your funnel.

Over time, we'll continue to monitor and optimize these areas of your website to ensure continued performance. However, it's important to take the time to understand, construct, and optimize thoroughly at the beginning of the project to ensure a positive return on your marketing investment.

At this point in the project, we begin executing on our primary goals, which may include paid ads, SEO, blog copywriting, or anything else in your statement of work.

As we move forward, you can monitor our progress and success from your client portal 24/7. With most projects, we also offer a regular cadence of live meetings, where we'll walk through the most recent results and break down what they mean, as well as be available to answer any questions that you have around the project.

How We Can Help

  • tracking installation
  • tag management
  • analytics auditing
  • segment building and audience tracking
  • funnel building and tracking
  • data analysis and action recommendations

  • advertising strategy
  • social advertising
  • search advertising
  • performance tracking
  • keyword analysis
  • data analysis and action recommendations

  • Search Engine Optimization
  • social media profile building
  • social media content creation and posting
  • Local Search Engine Optimization and directory listings
  • Google My Business

  • landing page design and development
  • copywriting
  • marketing email creation and management
  • blogging

Insights From Our Blog

Email marketing has a higher ROI than Facebook ads. Here's how to get started with it.
When considering your company’s holistic digital marketing strategy, email needs to be at the top of the list. One of email’s key roles within this strategy is that of lead nurturing, or the act of turning prospective customers into paying customers. Nurture emails are done through a process of education,
Read more.
Leverage Site Tracking to Supercharge Personalized Marketing
Site tracking is like real-time analytics on steroids that react to visitors on your site and what they are doing while there. Here’s a few examples of powerful ways to leverage site tracking: Send a coupon code 30 minutes after a contact views a product page or adds an item
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4 best practices to increase conversion from your landing page
We’ve talked about the importance of landing pages and how they fit into a holistic marketing strategy for your website. Let’s say you’ve taken our advice and set up a landing page. But you’ve noticed it hasn’t done its job; you haven’t conversions significantly increase, particularly from that source. If
Read more.

Let's create a strategy to grow your online brand.

We offer complimentary one-on-one strategy calls. No hard sales pitch and no obligation to buy. Just a half hour conversation about your business where we will discuss your pain points and consider how we can help your business overcome those challenges, increase conversions, and thrive.
Empower Ideas is a digital marketing agency focused on building custom websites and e-commerce stores from a holistic perspective. We also offer online ad management, search engine optimization, content creation, and conversion rate optimization.

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Get in Touch

New York City:
276 5th Ave, Suite 704-3006, New York, NY 10001

Minneapolis:
957 Summit Ave, South Saint Paul, MN 55075

(920) 412-7265