Conversion Optimization

When you have a site with traffic but lack results, let our team optimize your user experience and supercharge your growth.

 

Customers visit your website with a goal, and they expect their journey towards that end to be seamless. But how can you know where your user experience is going wrong and where your site design is pushing people away? The study of that question is known as Conversion Optimization.

The answer to that question is data. We don't merely make suggestions; we test them and prove out our hypotheses.  This type of optimization falls somewhere between site design and online marketing. While our goal is not a complete redesign of your website, our optimization process may include quick mock-ups of individual pages or experiences in order to run a test against the status quo.

Our Process

Because conversion optimization is premised on using data to make decisions that improve conversion performance, we begin our engagements by checking the integrity of your existing analytics. We look to ensure that analytics are tracking correctly and that events and goals are configured in your analytics tool. Having solid and reliable data will form the bedrock of making decisions that positively impact your website down the road.

A common place to begin a conversion optimization campaign is on your landing pages, in tandem with your paid ad campaigns. If your ad click-thru rate (CTR) is performing well but you don't have increased sales revenue to show for it, then it's time to consider the post-click experience. Many advertisers send traffic to the homepage, collection pages, or product detail pages; but we highly recommend using landing pages instead. If you don't have a system of landing pages set up, this may be the first step on your journey to higher conversion rates. Landing pages allow you to personalize the post-click experience based on the campaign, the audience, and the traffic source.

Utilizing and optimizing landing pages is a great place to begin, but much of your site traffic probably comes from other sources, such as bookmarks to a product page or social shares to your homepage. Therefore, it's important to consider as many user flow journeys as possible when optimizing your site.

Through our voice of customer insights, we locate a potential improvement for your site. We design, develop, run, and analyze experiments that test the hypothesis we've formed from our customer insights. We run these experiments using platforms such as Google Optimize and Helio, which require little to no involvement from your design or development teams. When an experiment wraps up, we meet with you to share the results and our recommendations for next steps on full implementation and subsequent experiments.

It's true that not every experiment we run will be a success. Sometimes our hypothesis is wrong. But that doesn't make the experiment less valuable! We have still learned about something that doesn't work for your specific site or situation. Still, our overall expectation is continuous conversion improvement. Over the medium term, many experiments pan out to result in huge conversion lifts; and if we agree to work with you in the first place, we are absolutely convinced we can generate a massive return on your investment over just a couple of months.

How We Can Help

  • tracking installation and auditing
  • tag auditing
  • segment building and audience tracking
  • goal and event building

  • voice of customer via polls, surveys, and analytics analysis
  • user experience best practice
  • prioritize insights based on impact and effort

  • experiment visual design
  • Google Optimize implementation
  • Helio implementation
  • data gathering, analysis, and recommendations

Insights From Our Blog

4 best practices to increase conversion from your landing page
We’ve talked about the importance of landing pages and how they fit into a holistic marketing strategy for your website. Let’s say you’ve taken our advice and set up a landing page. But you’ve noticed it hasn’t done its job; you haven’t conversions significantly increase, particularly from that source. If
Read more.
The Guide to a Good Homepage
What is the role of a homepage, and what makes one an effective entry point into a company? Well, the short answer is that the homepage’s goal is to offer a solution to a problem in a way that engages a potential customer while introducing the brand. Many homepages miss
Read more.
Measuring the Results of User Experience
There are few things more exciting to agency teams like ours than launching a brand new website. After weeks or months of designing, developing, and creating content for the shiny new site, it’s finally live for the world to see and interact with. But how do we know that our
Read more.

Let's create a strategy to grow your online brand.

We offer complimentary one-on-one strategy calls. No hard sales pitch and no obligation to buy. Just a half hour conversation about your business where we will discuss your pain points and consider how we can help your business overcome those challenges, increase conversions, and thrive.
Empower Ideas is a digital marketing agency focused on building custom websites and e-commerce stores from a holistic perspective. We also offer online ad management, search engine optimization, content creation, and conversion rate optimization.

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Get in Touch

New York City:
276 5th Ave, Suite 704-3006, New York, NY 10001

Minneapolis:
957 Summit Ave, South Saint Paul, MN 55075

(920) 412-7265