Websites

Creating a great website involves so much more than putting your contact information on the internet or filling in the blanks on a pre-made template.

Empower Ideas designs your website with an eye towards your holistic digital strategy. Our website templates consider your brand, your goals, and data-driven insights that ensure it is not only pretty, but also effective.

Both form and function of the internet are continuously evolving, and we know that you rely on us to help make sense of the ambiguity. We play the roles of designers and creators, yes, but also the role of empathizing with the end user. To that point, we always remember that our job of crafting online experiences is always grounded in the user's needs and habits. We design and develop our websites around that idea.

Our Process

Our website design phase begins with creative brainstorming. We share basic ideas, simple sketches, or existing templates and sites to align with your team's design vision. Following creative alignment, we examine your analytics and usage data from your existing website properties so we can determine which user experience models are working and which need to be updated.

We offer full customized from-scratch website design, semi-custom website design, and template customization to accommodate your time and budget constraints. Our templates have been highly optimized for conversion with data from multiple website properties, which means that although our cheaper options may forgo some data analysis, you will still receive a website design that is both beautiful and highly optimized.

The next step is several revisions (most often 3-4) of increasingly high fidelity site designs. With each new version we share, we'll start to come together on more and more details of the site, and pieces of the user experience model will start to fall into place. When we're confident the site's design is complete, our design team will prepare the files for a full hand-off to development.

Development is a process that is very customized to an individual project. Once we achieve design sign-off or get the final design files from you, our team gets to work on bringing the site to life through active development. Typically, we begin with high-level processes, including setting up the platform and creating the code repository. From there, we can move into the site's templates and features. Throughout the process, we're careful to keep you updated on what's going on and remain open to changes and new needs that may pop up.

As development is ongoing, we work with you on content population. This may include porting existing content from an older site, copywriting to fit new design constraints, or simply collating all the content you've written to be included on the new site. The type of content population we do depends on how much content is new vs. being repurposed, the format of the content, and whether you utilize our content creation teams (copywriting, photography, etc.) or provide your own. Regardless, we use tools and techniques to make the process as streamlined as possible for your team.

Launching your site is a series of detailed checklists which help us ensure that everything happens flawlessly.

Once we complete development and content population, we continue to collaborate by guiding you through the QA (quality assurance) and/or UAT (user acceptance testing) processes. We're by your side to make fixes and/or enhancements as needed.

Before launching, we'll ensure that any extra integrations, such as Google Analytics, are connected with your site and working correctly. And finally, we'll push that proverbial button so you are live to the world!

How We Can Help

  • needs analysis
  • consumer research
  • industry research
  • existing website audit
  • roadmapping

  • online brand adaptation
  • wireframing
  • creative direction
  • fully responsive site design
  • prototyping

  • front-end development
  • content management
  • multi-platform integration

Insights From Our Blog

The Guide to a Good Homepage
What is the role of a homepage, and what makes one an effective entry point into a company? Well, the short answer is that the homepage’s goal is to offer a solution to a problem in a way that engages a potential customer while introducing the brand. Many homepages miss
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Using a customized theme vs. building from scratch
We've created websites for companies big and small. One of the first fundamental questions of design on any new project is whether to customize an existing theme or to build the site from scratch. What's that mean, and what's the difference? Building from scratch Building a site from scratch means
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Here's what we look for when we audit a site so you can check yours yourself.
At Empower Ideas, we regularly run audits for prospective clients to help them understand how they can improve the experience of their website and thereby increase conversion. But we also recognize that many more people view the idea of a live audit with us like going to the dentist and
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Let's create a strategy to grow your online brand.

We offer complimentary one-on-one strategy calls. No hard sales pitch and no obligation to buy. Just a half hour conversation about your business where we will discuss your pain points and consider how we can help your business overcome those challenges, increase conversions, and thrive.
Empower Ideas is a digital marketing agency focused on building custom websites and e-commerce stores from a holistic perspective. We also offer online ad management, search engine optimization, content creation, and conversion rate optimization.

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Get in Touch

New York City:
276 5th Ave, Suite 704-3006, New York, NY 10001

Minneapolis:
957 Summit Ave, South Saint Paul, MN 55075

(920) 412-7265